知識產(chǎn)權賦能中小企業(yè)創(chuàng )新發(fā)展優(yōu)秀案例 | IPR Daily

#本文僅代表作者觀(guān)點(diǎn)，不代表IPRdaily立場(chǎng)#

來(lái)源：WIPO中國

原標題：WIPO中國：知識產(chǎn)權賦能中小企業(yè)創(chuàng )新發(fā)展優(yōu)秀案例（系列報道5）---IPR Daily

WIPO China: Best Case on Intellectual Property Empowers SMEs Innovation and Development (Series 5)---IPR Daily

為慶祝2021年世界知識產(chǎn)權日，世界知識產(chǎn)權組織(WIPO)開(kāi)展了一系列活動(dòng)，包括中小企業(yè)使用知識產(chǎn)權案例研究。WIPO中小企業(yè)利用知識產(chǎn)權案例研究活動(dòng)得到各方的大力支持和積極參與，WIPO中國辦事處也收到中方合作伙伴推薦的30余個(gè)中小企業(yè)優(yōu)秀案例。這些案例研究講述了中國的中小企業(yè)在利用知識產(chǎn)權將創(chuàng )意轉化為商機并創(chuàng )造價(jià)值的精彩故事。今天我們?yōu)榇蠹規?lái)IPR Daily的故事！

WIPO has organized campaign events to celebrate the World Intellectual Property Day (WIPD) 2021, including the Case Studies on the use of IP for SMEs. WIPO Case Studies on the use of IP for SMES has received strong support and active participation, and the WIPO China Office (WOC) has received over 30 excellent SME cases recommended by Chinese partners. These case studies tell fascinating stories of Chinese SMEs using IP to turn their  ideas into business opportunities and generate value. Today, we are pleased to present the story of IPR Daily. 

IPR Daily是具有全球影響力的知識產(chǎn)權產(chǎn)業(yè)媒體，致力于連接全球知識產(chǎn)權與科技創(chuàng )新人才、聚合創(chuàng )新相關(guān)的知識產(chǎn)權、法律、科技中介、投融資及咨詢(xún)服務(wù)。匯聚了來(lái)自于中國、美國、歐洲、俄羅斯、以色列、澳大利亞、新加坡、日本、韓國等15個(gè)國家和地區的高科技公司及成長(cháng)型科技企業(yè)的管理者及科技研發(fā)或知識產(chǎn)權負責人，還有來(lái)自政府、律師及代理事務(wù)所、研發(fā)或服務(wù)機構的全球超過(guò)100萬(wàn)用戶(hù)（國內70余萬(wàn)+，海外近30萬(wàn)），2020年全年全網(wǎng)頁(yè)面瀏覽量已經(jīng)突破億次。

As a globally influential intellectual property (IP)media, IPR Daily is committed to connecting the global IP owners. Its users cover IP executives, R&D personnel, and legal personnel in high-tech companies and growing technology enterprises from a total of 15 countries and regions including China, the U.S., Germany, Russia, Israel, Australia, Singapore, Japan, and South Korea, as well as more than 1,000,000 industry users (700,000 from China, while 300,000 from abroad) including governmental agencies, law firms, business premises and academic institutions across the globe. The number of full page views for the year 2020 has exceeded 100 million. 

IPR Daily以科技為信仰，以推動(dòng)知識經(jīng)濟全球化為己任?，F已發(fā)展成為中國最具影響力的連接科技的知識產(chǎn)權和技術(shù)創(chuàng )新綜合服務(wù)平臺。IPR Daily為創(chuàng )新和傳統產(chǎn)業(yè)升級提供專(zhuān)家服務(wù)，為市場(chǎng)決策者構建完整的信息網(wǎng)絡(luò )。

IPR Daily regards science and technology as its faith, and considers promoting the globalization of knowledge economy to be its mission. Now it has developed into the most influential and comprehensive service platform for intellectual property and technological innovation linking science and technology. IPR Daily provides expert services for innovation and the upgrading of traditional industries, thus to build a complete information network for market decision makers.

01、在將創(chuàng )意推向市場(chǎng)時(shí)，你們面臨的最大挑戰是什么？

What have been the biggest challenges you faced in bringing your idea to market?

IPR Daily作為一個(gè)知識產(chǎn)權產(chǎn)業(yè)媒體，將創(chuàng )意推向市場(chǎng)，本質(zhì)就是一個(gè)創(chuàng )意傳播的問(wèn)題。最大的挑戰是如何基于受眾圈層的核心價(jià)值去做好內容規劃和因時(shí)利導，從而去實(shí)現知識產(chǎn)權和科技創(chuàng )新人才的連接。在這個(gè)過(guò)程中，既要明確自己的業(yè)務(wù)目標，又要平衡好受眾需求。這是一項細致、系統的工程，我們既要兼顧好社會(huì )效益又要顧及經(jīng)濟效益。

As an intellectual property industry media, IPR daily brings creativity to the market, which in essence is a problem of creativity communication. The biggest challenge is how to do well in content planning and timely guidance based on the core value of audience circle, so as to realize the link between intellectual property and  technological innovation talents. In this process, not only the business objectives should be clarified, but also the needs of the audience should be balanced. This is a meticulous and systematic project and we should take both social and economic benefits into account.

02、您何時(shí)意識到知識產(chǎn)權能助力您的商業(yè)？

At what point did you realize IP could support your business?

IPR Daily成立于2014年，致力于為創(chuàng )新型創(chuàng )業(yè)者、投資人和知識產(chǎn)權從業(yè)者提供知識產(chǎn)權資訊，對接匹配度較高的企業(yè)資源，搭建觸及全球范圍的知識產(chǎn)權合作平臺。知識產(chǎn)權是IPR Daily商業(yè)布局的核心，是基于時(shí)代發(fā)展的大背景。隨著(zhù)國家對創(chuàng )新驅動(dòng)發(fā)展戰略的不斷推動(dòng)，企業(yè)通過(guò)創(chuàng )新形成自己的品牌影響力，知識產(chǎn)權在這個(gè)過(guò)程中發(fā)揮的效用越來(lái)越顯著(zhù)。同時(shí)，知識產(chǎn)權人才隊伍也在不斷地發(fā)展壯大，他們有著(zhù)對及時(shí)、便捷且高質(zhì)量的知識產(chǎn)權資訊的需求，企業(yè)也需要尋找一個(gè)資源豐富且具有一定公信力的大平臺。而我們希望把IPR Daily打造成一個(gè)符合市場(chǎng)需求的平臺。

IPR daily, founded in 2014, is committed to providing intellectual property information for innovative entrepreneurs, investors and intellectual property practitioners, connecting with highly matched enterprise resources, and building a global intellectual property cooperation platform. Intellectual property is the core of IPR Daily business layout, which is based on the general background of the development of the times. With the continuous promotion of the national innovation driven development strategy, enterprises are forming their own brand influence through innovation, and intellectual property plays an increasingly significant role in this process. At the same time, the team of intellectual property talents is growing，which has the demand for timely, convenient and high-quality intellectual propert

03、您是如何利用知識產(chǎn)權助力您的商業(yè)？

How are you using IP rights and how have they helped your business?

我們通過(guò)IPR Daily構建全球知識產(chǎn)權資產(chǎn)信息第一入口，已獲得近100萬(wàn)條高質(zhì)量的技術(shù)資源+專(zhuān)利資源。在媒體服務(wù)方面，我們在線(xiàn)上進(jìn)行與知識產(chǎn)權相關(guān)的內容運營(yíng)，包括品牌推廣、內容定制、PR公關(guān)等，也會(huì )對一些產(chǎn)業(yè)榜單、機構榜單等進(jìn)行排名；在線(xiàn)下，開(kāi)展諸如生態(tài)大會(huì )、產(chǎn)業(yè)峰會(huì )、四二六人才發(fā)展院這樣的會(huì )議活動(dòng)和培訓教育。面向海外，我們與1000家海外機構建立了合作關(guān)系，用最靠譜和最具價(jià)格優(yōu)勢的海外渠道，服務(wù)走出去的企業(yè)。另外，也會(huì )開(kāi)展像IP許可、轉讓、出海風(fēng)控等企業(yè)服務(wù)，與政府建立合作關(guān)系，進(jìn)行專(zhuān)家庫的搭建和招商評審。與此同時(shí)，我們還開(kāi)展一系列的行業(yè)研究活動(dòng)以及人才培訓交流活動(dòng)。

Through IPR Daily，we have built the first portal of global intellectual property asset information, and obtained nearly 1 million high-quality technology resources and patent resources. In terms of media services, we have conducted online content operations related to intellectual property rights, including brand promotion, content customization, public relations and have provided ranking lists of industry and organizaitons. We have also conducted offline conference activities and training education such as ecological conference, industry summit, 4.26 Talent Development Institute, etc. We have established cooperative relations with 1,000 institutions overseas so as to serve the enterprises going abroad with the advantages of the most reliable and affordable overseas channel. In addition, we have carried out enterprise services such as IP licensing, transfer and overseas business risk management，established cooperation with the government，built expert database and conducted investment evaluation. Furthermore, we have conducted a series of industry research activities as well as talent training and exchange activities.

04、獲取您所需的知識產(chǎn)權保護信息是否便捷？

Was it easy to get hold of the information you needed to secure IP rights?

互聯(lián)網(wǎng)時(shí)代，各種數據庫的建立為我們查找與知識產(chǎn)權服務(wù)和政策有關(guān)的信息提供了一個(gè)非常便捷的渠道，便捷的社交媒體平臺也提供了一個(gè)快速獲取相關(guān)信息的途徑。通過(guò)這些平臺，我們能夠便捷地了解到商標、專(zhuān)利信息，海內外政策動(dòng)態(tài)，相關(guān)法律等等。這為我們進(jìn)行內容的生產(chǎn)提供了源動(dòng)力。

In the Internet Era, the establishment of various databases provides us with very convenient access to obtain information related to intellectual property services and policies. The widespread social media platforms also provide a shortcut to relevant information. Through these platforms, we can easily get to know informaiton of trademark, patent, domestic and foreign policy trends, relevant laws and so on，which provides the driving force for our content production.

05、在將創(chuàng )意推向市場(chǎng)過(guò)程中，您吸取到的主要教訓是什么？

What are the main lessons you have learned from taking your idea to market?

在將創(chuàng )意推向市場(chǎng)的這個(gè)過(guò)程中，最關(guān)鍵的是要不斷地隨著(zhù)現實(shí)中動(dòng)態(tài)的變化作出調整。最開(kāi)始制定了初步的創(chuàng )意推廣的策略，但這并非一成不變。政策導向、政府動(dòng)態(tài)和市場(chǎng)環(huán)境等，都處于一個(gè)不斷變化的動(dòng)態(tài)過(guò)程中。所以，要做到因地制宜、因勢利導地把創(chuàng )意推向市場(chǎng)。

In the process of bringing creativity to the market, the key is to constantly adjust to the dynamic changes in reality. Initial strategy of creative promotion has been made in the beginning, but it is not unchangeable. Policy orientation, government dynamics and market environment are all in a constantly changing process. Therefore, it is necessary to do the local and situational approach to bring the creativity to the market. 

06、您認為知識產(chǎn)權制度會(huì )如何發(fā)展？

How would you like to see the IP system evolve?

中國政府對知識產(chǎn)權工作越來(lái)越重視，強調要倡導創(chuàng )新文化，強化知識產(chǎn)權的創(chuàng )造、保護和運用。未來(lái)知識產(chǎn)權制度的發(fā)展，會(huì )不斷地契合中國推進(jìn)創(chuàng )新型國家建設、推動(dòng)高質(zhì)量發(fā)展的要求，針對面臨的新形勢新任務(wù)作出調整。2020年新冠疫情的全球大流行，全球處于百年未有之大變局，科技創(chuàng )新就是其中的一個(gè)關(guān)鍵變量，這就要求知識產(chǎn)權制度要因勢利導地去提供相應的支撐。我國的知識產(chǎn)權工作也在從追求數量向追求質(zhì)量轉變，未來(lái)知識產(chǎn)權制度的發(fā)展在主動(dòng)適應國家發(fā)展的同時(shí)，也會(huì )不斷加強知識產(chǎn)權保護國際合作的力度。

Chinese government has attached more and more importance to intellectual property work, emphasizing the need to advocate innovative culture and strengthen the creation, protection and exploitation of intellectual property. The future development of intellectual property system will continue to meet the requirements of China's construction of an innovative country and high-quality development, and make adjustments to the new situation and tasks. With the COVID-19 pandemic in 2020, the world has been marked by great changes unseen in a century, with technological innovation being one of the key variables, which requires the intellectual property system to provide corresponding support in accordance with the situation. China's intellectual property work is also changing from the pursuit of quantity to the pursuit of quality, and the future development of the intellectual property system will continue to strengthen international cooperation in intellectual property protection while proactively adapting to national development.

07、您對未來(lái)有何規劃？

What are your plans for the future?

知識產(chǎn)權事業(yè)發(fā)展離不開(kāi)對知識產(chǎn)權的重視、保護、運用、服務(wù)及合作。為更好推動(dòng)國內外的合作與知識產(chǎn)權的價(jià)值流動(dòng)與實(shí)現，未來(lái)IPR Daily將繼續積極做好媒體宣傳+人才培養和涉外渠道＋業(yè)務(wù)打包服務(wù)，與廣大機構合力打造一體化的服務(wù)生態(tài)。以外，知識產(chǎn)權發(fā)展離不開(kāi)人才的培養、提升及流動(dòng)，對知識產(chǎn)權日益增長(cháng)使用需要更多復合型的人才。人才的交流、提升與流通有利于推動(dòng)知識產(chǎn)權事業(yè)的發(fā)展，IPR Daily將進(jìn)一步加強人才溝通、交流、培訓、提升、流動(dòng)的平臺的建設，幫助更多創(chuàng )新企業(yè)運用知識產(chǎn)權，提升企業(yè)發(fā)展速度與競爭力。

The development of the intellectual property course cannot be seperated from the emphasis, protection, application, service and cooperation of intellectual property. In order to better foster domestic and international cooperation and the value flow and realization of intellectual property rights, IPR Daily will continue to actively promote media advocacy, talent training, foreign channels and business packaging services, and cooperate with majority institutions to create integrated service ecology. In addition, the development of intellectual property is inseperable from the cultivation, promotion and flow of talents, and the increasing use of intellectual property in China requires more inter-disciplinary talents. The exchange, promotion and circulation of talents are conducive to the development of IPR business. IPR Daily will further strengthen the platform of communication, exchange, training, promotion and circulation of talents to help more innovative enterprises use IPR and enhance the speed and competitiveness of their development.

未來(lái)，IPR Daily將不忘初心，持續進(jìn)行嘗試，拓寬知識產(chǎn)權行業(yè)的影響力，立足具有影響力的平臺，逐步打造知識產(chǎn)權服務(wù)與運用的生態(tài)，拓展行業(yè)版圖，不斷助力行業(yè)良性、高速發(fā)展。不管未來(lái)如何，創(chuàng )業(yè)者都有一個(gè)使命，就是為行業(yè)做貢獻，有與時(shí)代同行的決心和勇氣。

In the future, IPR daily will remain true to its original aspiration and continue trying to extend the influence of the intellectual property industry，establish itself in the influential platform, gradually build an ecosystem of intellectual property service and application, expand the industry territory, and constantly foster the benign and high-speed development of the industry. No matter what the future holds, entrepreneurs have a mission to contribute to the industry and have the determination and courage to walk with the times.

來(lái)源：WIPO中國

圖片來(lái)源：IPRdaily

編輯：IPRdaily王穎          校對：IPRdaily縱橫君

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IPRdaily是具有全球影響力的知識產(chǎn)權媒體，致力于連接全球知識產(chǎn)權與科技創(chuàng )新人才。匯聚了來(lái)自于中國、美國、歐洲、俄羅斯、以色列、澳大利亞、新加坡、日本、韓國等15個(gè)國家和地區的高科技公司及成長(cháng)型科技企業(yè)的管理者及科技研發(fā)或知識產(chǎn)權負責人，還有來(lái)自政府、律師及代理事務(wù)所、研發(fā)或服務(wù)機構的全球近100萬(wàn)用戶(hù)（國內70余萬(wàn)+海外近30萬(wàn)），2019年全年全網(wǎng)頁(yè)面瀏覽量已經(jīng)突破過(guò)億次傳播。

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